Adam Norris (shown with his Formula One superstar son Lando) created the British e-scooter firm Pure, and they are releasing three new models. Added features to the Pure Advance, Advance+, and Advance Flex are designed to make them more accessible to new users.
The main difference is the redesigned, lower center chassis, which includes a footplate that folds down on both sides so that riders may stand with their feet side by side. When riding most e-scooters, you have to stand like a skateboarder, putting one foot in front of the other, which might be unstable.
Changing your posture has several positive effects, such as decreasing your ride height and lowering your center of gravity. Pure claims that their new stabilization technology makes steering more intuitive and safer than the shaky wobblefests now available.
Each of the three scooters has a 500W motor with a peak output of 710W, which the manufacturer claims will provide impressive top speeds and exceptional hill-climbing abilities. Both the Advance and the Flex will have a maximum range of roughly 25 miles (40 kilometers), while the Advance+ can travel up to 50 kilometers (21 miles).
The Flex, meanwhile, will fold down like a bike for commuting usage, as the name suggests. The Flex can be collapsed in five simple steps, making it ideal for those with limited storage space, such as in a vehicle trunk, on a train rack, or in a cramped apartment.
All three now sport 10-inch tires inflated with air, which should greatly improve the ride quality compared to their previous sizes. Not only do the scooters come with a new, more powerful headlight, but they also have a turn and brake lights that are actuated by the new disc brakes.
After Bo’s own attempt to reimagine the e-scooter, Pure has made the United Kingdom something of a mecca for the industry. We put the former to the test this past summer and discovered that the vastly improved ride quality is incomparable to anything else on the market today. The irony here is that the government has not yet authorized the use of privately owned scooters on public roadways.
We haven’t heard anything about when or how much the new Pure scooters will cost, but we anticipate they will be reasonably priced and readily available. In such a competitive market, it is crucial that Pure’s current models are on par with what Xiaomi has to offer.