Kia has announced plans to launch a new all-electric pickup truck specifically for the North American market, marking a major expansion under its “Plan S” business strategy aimed at 2030. The electric truck, yet to be named, will be distinct from the Kia Tasman, which will remain an overseas-only model.
Over the next five years, Kia is set to introduce several new models, including the previously announced “PV” van series. The PV5 is scheduled for release later this year, followed by the PV7 in 2027 and PV9 in 2029. On Wednesday’s investor day, the Korean automaker took things further with its electric truck reveal, confirming that the vehicle will not be a version of the controversial Tasman seen last year.
Despite the buzz around the Tasman, U.S. truck buyers expressed skepticism about its design and suitability for the American market. As a result, Kia clarified that the Tasman would not be launched in North America, focusing instead on a new electric model designed specifically for the region.
This upcoming EV truck aims to compete directly with the likes of the Rivian R1T, Tesla Cybertruck, and electric models from the Big Three automakers. While technical details and launch timelines are still under wraps, Kia has set a “long-term” sales goal of 90,000 units annually for the U.S. electric pickup, surpassing the 80,000 unit target for the Tasman in international markets.
Kia’s aggressive stance remains clear despite uncertainties in the current auto market. Under Plan S, the company plans to launch five new models in 2025 alone, with a roadmap that includes 15 electric vehicles and 10 hybrid models by 2030. Global sales targets are equally ambitious, with a projection of 4.19 million units—over half of which will be EVs (1.26 million) or hybrids (1.07 million).
Further details, including pricing and release dates for the U.S.-bound electric pickup, are expected to follow as Kia progresses with its long-term electrification strategy.
For more updates on upcoming electric vehicles and the latest in automotive technology, visit our website.
Disclaimer: The information provided in this news piece is based on official announcements made by Kia during its investor day event. Details regarding the upcoming electric pickup truck, including specifications, pricing, and launch dates, are subject to change as further updates are released by the company.
